Expertise Branding
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Brand strategy
A NEW WAY TO BUILD YOUR BRAND
The Obsolete Legacy
THE OLD METHOD NO LONGER WORKS
Building a brand platform used to take months, resulting in 100-page PDF documents that were disconnected from the reality of websites or ad campaigns. Slow, costly, and not agile.
Production times too long (3 to 6 months)
Visual identity unsuited for mobile & web
Disconnection between branding and conversion
The Tapilla Approach
THE BRAND SPRINT
An intensive and collaborative method where targeted workshops align strategic vision with immediate graphic execution, ready for web integration.
Strategic alignment
Values, audiences, tone of voice.
Design system & UI
Creation of web-first graphic assets.
Global deployment
Social media, website, packaging.
vs.
What we create
BRANDING, OBJECTIVES AND ROI.
Why invest in a strong brand identity?
Image & Values
Define identity
A stronger image with your clients, in perfect alignment with your company values.
Differentiation
Deploy the image
A unique and differentiating brand universe, for better recognition and memorisation of your brand.
Preference & ROI
Activate growth
Create brand preference to convert better! A strong design is a direct growth lever.
TOTAL COHERENCE
Your brand image doesn't stop at a logo. We design a complete visual ecosystem that performs across all touchpoints.
Visual Identity & Web Design
Creation of responsive logos, typographic choices, and color palettes designed for screens and accessibility.
Tone of Voice
Defining your editorial line to speak correctly to your audience. Copywriting, storytelling, micro-copy.
Social Media & Ads
Adaptation of your brand guidelines for Instagram, LinkedIn, and Google Ads.
E-commerce Integration
We don't just create images. We are technical experts. Your branding is designed to integrate natively on Shopify, PrestaShop, Webflow, WordPress, or your ERP tools.
Any remaining doubts about the Brand Sprint? Find all the answers here to start your project with confidence.
Everything you need to know
FREQUENTLY ASKED
QUESTIONS
It is a methodology inspired by Google Ventures' Design Sprints. Instead of spreading brand creation over months, we concentrate decision-making and creation into a short period (a few days to a few weeks) to obtain a concrete, actionable, and immediately testable result.
The traditional approach often delivers heavy theoretical documents. Tapilla is a hybrid technical and creative agency: our branding is designed for the web, code, and conversion. We don't just deliver a PDF, but assets ready to be integrated into your e-commerce site or social networks.
You receive a complete Brand Book (Logos, palettes, typography, usage rules), social media adaptations, UI mockups for your website (Homepage, typical product page), and a Tone of Voice guide.
Absolutely. It's even the ideal use case. If your current brand is aging poorly or no longer converting, the Brand Sprint allows you to modernize the image while preserving the historical DNA of the company, without paralyzing your activity for months.
Yes. Tapilla has dedicated technical teams. Once the Brand Sprint is validated, our front-end developers can implement your new identity on Shopify, WordPress, Webflow, PrestaShop, or via custom development, ensuring technical performance.
Our Brand Sprint offers are fixed-price to avoid unpleasant surprises. The budget varies depending on the depth of the deliverables (identity alone vs identity + complete web adaptations). Contact us for a precise estimate adapted to your needs.
Three expertises, one single ambition: yours
BRAND &
EXPERIENCE
BRANDING EXPERTISE & GLOBAL DIGITAL STRATEGY
In a saturated digital ecosystem, brand identity goes far beyond a simple logo or graphic charter. At Tapilla, we approach the global digital strategy through the lens of Brand Sprint. Our methodology fuses the imperatives of emotional marketing with the constraints of today's web. Whether you are a pure e-commerce player or an industry in full digital transformation, your image must be a vector of immediate trust and support your conversion objectives.
We design responsive visual identities, conceived as 'mobile-first', capable of adapting as seamlessly in a Shopify header as in a dynamic Social Ads campaign. This rigor in artistic direction ensures that every touchpoint reinforces your positioning and memorability in the market. At the heart of our expertise lies the creation of evolving Design Systems. Rather than freezing your brand, we create libraries of living components — facilitating the work of your marketing teams and your developers.
Beyond the visual aspect, we work in depth on the Tone of Voice and brand content strategy. A strong brand expresses itself with clarity and carries intelligible values. Our in-depth knowledge of platforms (Shopify, PrestaShop) allows us to anticipate implementation challenges from the start to guarantee web performance (Core Web Vitals). Once the Brand Sprint is complete, we activate growth levers (SEO, Social Ads) that capitalise on this new identity. Branding then becomes a true asset in the service of your ROI.